Tariffs and Trade Wars

Tariffs and Trade Wars

Living at the bottom of Africa does have its advantages. We tend to be slightly less impacted by global economic crises, and the Rand often performs the role of shock absorber to our investment portfolios. We are living through massive changes in the international political order and the US$ dominated financial system is rapidly evolving, yet South African markets are weathering the storm so far.

The Donald Trump Presidency is determined to reset how global trade is conducted, and to usher in a system which they believe will be fairer to America. Abandoning the free-market capitalism of the past 80 years, the United States has adopted an economic policy known as mercantilism. The tariffs on imports combined with subsidies and legislative support for domestic industries are designed to reduce imports, reinvigorate the US manufacturing base and increase exports.

The question is why would the US choose to embark on these risky policies? The experts inside the Trump administration believe that even though the US has enjoyed remarkable prosperity over the last few decades, the fundamentals of the American economy are fragile:

Financial soundness - The US national debt has ballooned to $36 trillion which is unsustainable, and over $10 trillion of this needs to be rolled over in 2025. The budget deficit is now 7% of GDP which means that this huge debt just keeps getting bigger. A financial collapse is no longer out of the question.

National  security – During the Covid lockdowns the US found that many essential products were simply unavailable because over the last 30 years it had outsourced much of its manufacturing to lower cost countries like China and Vietnam. The Ukraine war, where the US is unable to quickly replenish munitions and equipment sent to Ukraine, has hammered home the lesson that you can’t defend yourself if you don’t have a strong manufacturing base.

Since taking office President Trump has imposed a raft of tariffs on most countries across the globe. Many of these measures are part of Trump’s trademark tactic to gain leverage in negotiations, and have been quickly reduced. However, the main focus of the US government’s policies is the China - US trade relationship.

The first tariffs and trade restrictions were levied on China in 2016. Over the past few weeks the US has increased Chinese tariffs to an astounding 145%. This has sent shockwaves through the global economy, because China is by far the world’s largest manufacturer and many critical supply chains are entirely reliant on China. The US is likely to slide into recession as the uncertainty created by these tariffs take full effect.

This chart shows the tariffs imposed on China in 2025 and the retaliatory measures taken by China on the US. On Monday 12th May these were put on hold for 90 days with only a blanket 30% tariff on China and a counter 10% tariff on the US remaining.

Frequent tariff announcements and backtracking have already created enormous volatility in global equity and bond markets, but the full effects of these high trade barriers and policy uncertainties will only be felt in the months ahead.

South African investors are, to a certain extent, largely insulated from the impact of the global trading turmoil. This is because many of the biggest JSE–listed companies operate abroad and earn significant revenue outside of South Africa in foreign currencies, usually in US$. In fact, over 60% of the revenue of companies making up the JSE All Share Index is derived from overseas, while less than 40% comes from within South Africa.

Most South African unit trusts comply with Reg 28 of the Pension Funds act which restricts the investment of retirement funds, limiting exposure to specific asset classes to protect members' savings from excessive risk, and ensuring a high degree of diversification. Under this regulation asset managers are allowed a direct offshore allocation of up to 45% which further diversifies South African investors' portfolios.

 

Choosing a multi-asset balanced fund is an ideal way to ensure that your investments are diversified across asset classes and derive returns from companies around the world. Our Rutherford model portfolios are a strategic blend of world class South African and international unit trusts, designed to achieve consistent targeted inflation beating returns with the lowest risk.

Our model portfolios continue to prove that our investment philosophy works, delivering consistent returns for our clients through the market cycles.

 

The Rutherford Funds Explained Featuring the Rutherford Balanced Portfolio

This month in our series on the Rutherford Funds Explained, the fund in focus is our Rutherford Balanced portfolio, focussing on the basic structure of the fund, how it works to offer consistent inflation beating returns over the long term, with minimal volatility through the market cycles, and which clients it is specifically developed for.

Key Features and Objectives of the Rutherford Balanced Portfolio

  • The portfolio is a Fund of Funds comprising a focussed blend of up to 10 top quality unit trusts, each managed independently
  • It is designed to achieve returns of inflation +4% over the long term, making it ideal for long term investment growth
  • The risk is Moderate-to-High with a higher exposure to equities than to bonds and cash
  • The fund is Regulation 28 compliant, requiring that it is managed in compliance with the prudential investment guidelines that apply to retirement funds in South Africa

Strategic Asset Allocation

The Rutherford Balanced strategic asset allocation is based on more than 100 years of statistical data and long-term asset class returns. Our objective is to achieve the target returns with the lowest possible risk – otherwise known as risk adjusted returns. Knowing how each asset class has performed in the past enables us to allocate the optimal weighting per asset class. Consequently, to offer the best risk adjusted return within its mandate of inflation +4%, the Rutherford Balanced fund is composed of a higher proportion of equities (±70%) relative to cash and bonds (±30%)

Market Outlook

On a quarterly basis, the Investment Committee gauges the current risks in the economic environment, both in South Africa and globally, and may adopt a slightly more defensive posture than the ideal long-term Strategic Asset allocation would indicate. In our Market Outlook we look at forecast global economic growth and risk factors such as geopolitical tensions. Currently the wars in Ukraine and the Middle East, and escalating trade tariffs need to be considered.

Macroeconomic View

Our macroeconomic view consists of analysing economies and their strengths and weaknesses. This process is determined by inflation rates, interest rates, debt to GDP ratio, currency strength or weakness, price to earnings ratio, monetary policy, fiscal policy, geopolitical risks, etc. By analysing these aspects of the global economy, we can identify longer term opportunities. Every quarter the investment team reviews the macroeconomic view and rebalances the fund.

Tactical Asset Allocation 

Tactical asset allocation is an active management portfolio methodology that tweaks the percentage holdings in various asset classes to take into account current and expected market conditions. The tactical asset allocation within each underlying fund remains the responsibility of our chosen fund managers, so our Balanced portfolio benefits from the different views and perspectives of each team of experts.

Current Asset Allocation in the Rutherford Balanced Fund

Current Holdings in the Rutherford Balanced Fund

 

The Selection Criteria for our Fund Managers

  • The blend of managers must be able to achieve the fund benchmark (e.g. CPI+4%)
  • The blend of funds must have the appropriate asset class mix for the targeted return
  • The managers must have strong investment allocation frameworks and consistent processes
  • The managers must have outstanding long-term performance track records, proving their ability to achieve the applicable benchmark through the market cycles
  • The funds all have above average upside capture and downside protection ratios

Investment Styles

One of the key objectives of the Rutherford Balanced portfolio is to achieve the target returns but with low volatility. This provides investors with a more consistent and smoother investment experience and has been proven to encourage investors to take a longer view of market conditions and thereby achieve better investment outcomes. We therefore select funds which have uncorrelated management styles, so that our Balanced portfolio benefits from varying market cycles and differing management approaches.

Rutherford Balanced Fund 5 Year Performance as at 31 January 2025

 

The Rutherford Balanced Target Market

This fund is most suitable for younger investors and those who are investing for the longer term who are seeking greater market risk and higher returns. The Rutherford Balanced portfolio is a Moderate-to-High risk fund, which has moderate volatility and seeks to provide consistent inflation beating returns to preserve and grow your wealth over the long term. It is ideal to provide long term growth for retirement annuities and endowment investments, as well as living annuities with low withdrawal rates. 

Our track record shows that the Rutherford Balanced fund has proven itself a top performing multi-asset fund through the market cycles and as such can find a place in many clients’ investment portfolios.

The Importance of Annual Financial Reviews

The Importance of Annual Financial Reviews

Making an annual appointment with your financial adviser is an intentional, proactive process to help you take stock of your current financial situation and if necessary, adjust your plan of action to ensure you remain on track to achieve your investment goals. Most financial goals are by their very nature reasonably long term, whether it is saving for a deposit on a house or investing for retirement. Like any large project, investing becomes more achievable when broken down into smaller units. That’s where the discipline of an annual review with an independent professional adviser can be really helpful, as otherwise the years can slip by without goals being realised and with opportunities being missed.

Annual financial reviews are particularly important as you approach retirement. Regularly checking on income, expenses and investments and inputting all the data into a retirement projection calculation, which your financial adviser should easily be able to perform, can help you develop a clearer picture of where you stand, enable you to formulate a plan and alleviate financial stressors around retirement.

Annual reviews provide clients with a snap-shot of their current financial position and a personalised approach to investment goal setting, taking into consideration available funds, an estimated time horizon and tolerance for risk

You probably have several savings goals and investment policies. Your annual financial review should revisit each of your priorities and your savings and investing strategies for reaching them. If your situation has changed, make adjustments as necessary.

With your financial professional, look at each individual investment and evaluate whether it continues to have a role in your portfolio. It's important to match your investments to certain time frames or specific goals and align them with your personal risk profile, while adapting to any changes in your personal financial situation that occurred in the past year or are expected going forward.

For example, you may take on more risk in saving for retirement that is decades away and less risk when you reach your mid 50’s; or you may want a more conservative investment approach to save for a deposit on a house in 3 year’s time.

When analysing the performance of each investment, it is important to not only take into account market factors but also to look at the effective annual cost (EAC) of the investment. This is especially true of investments on some of the older life platforms.  Also, when considering a retirement product, such as a pension or retirement annuity, it is essential to include an annual escalation so that the investment keeps pace with the cost of living as the years go by.

Make sure you have the most appropriate Risk Cover

There is a frequent misconception that when life cover is in place, it’s there for life. However, there is no such thing as a ‘one size fits’ all for your whole life when it comes to life cover. We regularly find that clients either have too little life cover to maintain the lifestyle they desire for their family, should the unthinkable happen, or they are over insured and applying funds to premiums that could be better invested elsewhere. It’s definitely worth reviewing life policies with your financial adviser on a regular basis and especially at times of life changing events, such as getting married, the birth of a child, employment status or buying a property. At the other end of the spectrum, life cover might ideally be reduced as dependents leave home, houses are downscaled and retirement approaches.

For those of us with dependents, there are huge risks for failing to do proper financial planning. Your financial adviser can assist with budgeting and is qualified to calculate the amount of cover required, so as to avoid over and under insuring.

Are you preserving your Assets for your dependants?

Use your annual review to make sure you have an estate plan, and that it continues to reflect your family status and financial situation, and makes the best use of the latest estate and tax laws.

It is rare that your financial adviser will be an expert in all areas of financial, estate and tax planning, but he will be in a position to recommend specialists where appropriate.

The importance of sitting down once a year with your financial adviser cannot be over emphasized

A formal review of your overall financial situation is invaluable, providing a comprehensive picture of whether you are on point with your financial plan. Consistently reviewing and updating your financial plan and investment portfolio as your life and goals evolve over time should become an integral part of a fit for purpose financial lifestyle and provide a great source of comfort that plans are on track for retirement.

The Rutherford Funds Explained

A fund for every life stage and risk profile – the Rutherford Funds Explained

In this edition of our series on the Rutherford Funds Explained we feature the Rutherford Cautious Balanced portfolio, focussing on the basic structure of the fund, how it works to offer consistent inflation beating returns over the long term, with minimal volatility through the market cycles, and which clients it is specifically developed for.

Key Features and Objectives of the Rutherford Cautious Balanced Portfolio

  • The portfolio is a Fund of Funds comprising a focussed blend of up to 10 top quality unit trusts, each managed independently
  • It is designed to achieve returns of inflation +2% over the long term, meaning that your investment can grow consistently even while withdrawing income
  • The risk is Low-to-Moderate with a higher exposure to bonds than equities
  • The fund is Regulation 28 compliant, requiring that it is managed in compliance with the prudential investment guidelines that apply to retirement funds in South Africa

Strategic Asset Allocation

The Rutherford Cautious Balanced strategic asset allocation is based on more than 100 years of statistical data and long-term asset class returns. Our objective is to achieve the target returns with the lowest possible risk – otherwise known as risk adjusted returns. Knowing how each asset class has performed in the past enables us to allocate the optimal weighting per asset class. Consequently, in order to offer the best risk adjusted return within its mandate of inflation +2%, the Rutherford Cautious Balanced fund is composed of a higher proportion of bonds and cash (± 70%) relative to equities (± 30%)

Market Outlook

On a quarterly basis, the Investment Committee gauges the current risks in the economic environment, both in South Africa and globally, and may adopt a slightly more defensive posture than the ideal long-term Strategic Asset allocation would indicate. In our Market Outlook we look at forecast global economic growth and risk factors such as geopolitical tensions. Currently the wars in Ukraine and the Middle East, and the US elections need to be considered.

Macroeconomic View

Our macroeconomic view consists of analysing economies and their strengths and weaknesses. This process is determined by inflation rates, interest rates, debt to GDP ratio, currency strength or weakness, price to earnings ratio, monetary policy, fiscal policy, geopolitical risks, etc. By analysing these aspects of the global economy, we can identify longer term opportunities. Every quarter the investment team reviews the macroeconomic view and rebalances the fund.

Tactical Asset Allocation 

Tactical asset allocation is an active management portfolio methodology that tweaks the percentage holdings in various asset classes to take into account current and expected market conditions. The tactical asset allocation within each underlying fund remains the responsibility of our chosen fund managers, so our Cautious Balanced portfolio benefits from the different views and perspectives of each team of experts.

Current Asset Allocation in the Rutherford Cautious Balanced Fund

Current Holdings in the Rutherford Cautious Balanced Fund

The Selection Criteria for our Fund Managers

  • The blend of managers must be able to achieve the fund benchmark (e.g. CPI+2%)
  • The blend of funds must have the appropriate asset class mix for the targeted return
  • The managers must have strong investment allocation frameworks and consistent processes
  • The managers must have outstanding long-term performance track records, proving their ability to achieve the applicable benchmark through the market cycles
  • The funds all have above average upside capture and downside protection ratios

Investment Styles

One of the key objectives of the Rutherford Cautious Balanced portfolio is to achieve the target returns but with low volatility. This provides investors with a more consistent and smoother investment experience and has been proven to encourage investors to take a longer view of market conditions and thereby achieve better investment outcomes. We therefore select funds which have uncorrelated management styles, so that our Cautious Balanced portfolio benefits from varying market cycles and differing management approaches.

Rutherford Cautious Balanced Fund 5 Year Performance as at 30 September 2024

 

The Rutherford Cautious Balanced Target Market

This fund is most suitable for investors that are aged 55 and older, including retired individuals, or those investing a large lump sum and are seeking to lower market risk. The Rutherford Cautious Balanced portfolio is a Low-to-Moderate risk fund, which has low volatility and provides consistent inflation beating returns to preserve and grow your wealth over the long term. It is ideal to provide steady returns while drawing income in retirement. It is typically applied in retirement products such as retirement annuities and living annuities as well as endowments. 

Our track record shows that the Rutherford Cautious Balanced fund has proven itself as a "safe haven" during times of economic uncertainty and as such can find a place in many clients’ investment portfolios.

Why Investing makes more Sense than Trading

As the pace of life in the 21st century continues to increase, and technology has enabled access to vast amounts of information, investing has changed. Human emotions, though, remain rooted in our hunter-gatherer past.

24-hour news feeds and relentless advertising have created an environment where people are more anxious about their financial security and become prone to quick fix solutions. Trading platforms have mushroomed and target the human fear of missing out by highlighting the enormous riches to be had from day trading or crypto.

An example is Robinhood which has quickly become one of the most popular brokerages in the US thanks largely to its easy-to-use trading app that makes share trading appear very simple and game-like for users. The app's mobile-first, intuitive interface offers instant feedback, akin to gamification mechanics. Personalized challenges and goals within the app enhance user engagement and satisfaction.

The problem with this approach of ‘gamified investing’ coupled with our modern desire for instant gratification and quick fix solutions, is that the end result is more akin to gambling than traditional investing for the long term.

There are many studies which corroborate the painful truth that the average investor trades too often and at the wrong times. DALBAR, as US based independent investment research company, calculates that the average investor loses 3-4% annually due to selecting expensive products, switching funds, and trying to time the market.

“The stock market is a device for transferring money from the impatient to the patient” WARREN BUFFET 

The chart below shows the average holding time of shares in the USA rising from 1 year in the frenzy just before the 1929 Stock Market Crash, to over 7 years in 1960 and back down to 10 months today.

 

Warren Buffett has become a legendary investor in part because he ignores market noise and is relentlessly focused on a long time horizon. He once said that “our favorite holding period is forever”.

Investing for the long term is also a core characteristic of successful businesses. Many of the largest companies in the world today are older than you may think. Tech giants Apple and Microsoft are nearly 50 years old while IBM is over 100, the oil majors Exxonmobil, Royal Dutch Shell and BP are all more than 100 years old, while mega-banks JP Morgan, Barclays and Citigroup are over 200 years old.

Both the South African and US stock markets have delivered real total returns of 7% pa since 1900. (This is the return above the inflation rate) A 7% real return would nearly double an investment and its purchasing power, every 10 years.

The first unit trusts were launched in South Africa in 1965. This was a game-changer for investors because instead of having to buy individual shares from stockbrokers, they could now leave these decisions to large teams of investment professionals who have the experience and resources to properly analyse the fundamentals of each share and bond. Over time the number of unit trusts proliferated, so that there are more than 2 500 registered unit trusts in SA today, each with their own specialized focus and views on the markets.

“Our favorite holding period is forever” WARREN BUFFET

Investors saving for their retirement in products such as Retirement Annuities, often fall prey to the attractions of looking to the short term. Switching between funds “because Fund A has performed better than Fund B over the last 12 months” is the most common investor mistake worldwide.

Trading almost never works, while long term investing does. Set up your portfolio well and leave it for the long term. Avoid excess trading – the costs and the time out of the market soon erode precious gains.

Model portfolios, such as our Rutherford Balanced portfolio, have become increasingly valuable because we select a combination of market leading unit trusts that is a best fit for your investing profile. This allows our investors to take a long-term view in the knowledge that their portfolio is structured to meet the opportunities and challenges in the years ahead.

Contact Details

21 Cecilia Square,
100 Cecilia Street,
Paarl, 7646

PO BOX 665,
Franschhoek, 7690,
South Africa

T: +27 (0)21 879 5665
E: info@rutherfordam.co.za

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